Doing Market Research with Social Media
Observational social
media research
involves analyzing
social media data without intervention or interaction from the researcher. In this mode of research, you search for,
look at, collect, synthesize, and analyze data that exist in the social media
sphere (blogs, newsgroups, forums, message boards, and microblogs). The goal is to measure and gauge public
awareness and sentiment of issues, products, or brands. Not long ago I headed up a panel of industry
thought leaders that focused on this type of social media research, and what it
might mean for our industry.
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