How Social Media gives important for Brand Marketing

Social media plays an important role in how consumers discover, research, and share information about brands and products. In fact 60% of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites. Active social media users are more likely to read product reviews online, and 3 out of 5 create their own reviews of products and services. Women are more likely than men to tell others about products that they like (81% of females vs. 72% of males). Overall consumer-generated reviews and product ratings are the most preferred sources of product information among social media users.